Stephen Denny- is a consultant, author, and popular speaker focused on creating Giant Killers. Stephen creates Giant Killers.
What you’ll get hiring Stephen Denny to keynote your next event: Cutting edge marketing insight based on 4 years of global quantitative primary research, learnings from 70+ interviews with some of the world's most effective leaders - from the townships of South Africa to Silicon Valley - plus the experience gained from 30+ years running and consulting with marketing departments at Giant Killer brands.
Stephen Denny is a competitive strategy and marketing consultant, helping emerging brands define their competitive positioning, communication strategies and go-to-market strategies. Denny has also worked with brands ranging from start-ups to those with revenues in the hundreds of millions. He has deep experience in both B2B and B2C marketing and has been recognized as a highly creative, "out of the box" strategist.
Stephen helps brands struggling with the “We’re Number 2… and We Hate It!” trap by spotting macro consumer and work trends and then applying the resulting insights to impact client performance, from go-to-market tactics to higher-level marketing strategy.
What will you get hiring Stephen Denny to keynote your next event? Cutting edge marketing insight based on 5 years of global quantitative primary research, learnings from 70+ interviews with some of the world's most effective leaders - from the townships of South Africa to Silicon Valley - plus the experience gained from 30+ years running and consulting with marketing departments at Giant Killer brands.
GIANT KILLER KEYNOTES
THE GOOD NEWS IS YOU’RE NOT ALONE.
Others have gone down this path before – and they’ve been successful. Want to hear how?
STORYTELLING, VIVID EVIDENCE, AND HARD DATA.
The last thing you need at a high-stakes conference is a “talking head” – someone with lots of theories but no experience actually implementing them.
Stephen Denny spent over 30 years as a senior marketing executive and consultant at Global 500’s, Fortune 500’s, and other publicly traded companies – as well as a few in the start-up range. When you’re a veteran of getting things done under live fire in the corporate world, you understand the realities of life that your audience lives every day. This is critical and without this experience in hand, it's hard to have credibility with a smart audience like yours. Denny has lived, worked, and breathed this environment long enough to speak from deep personal experience when it comes to consumer influence, channel leverage, cultural change, and a host of other pressing and timely needs.
KEYNOTES BASED ON ORIGINAL RESEARCH - AND PUBLISHED BOOKS.
In his book, Killing Giants: 10 Strategies to Topple the Goliath In Your Industry (Portfolio, 2011), Denny interviewed over 70 of the world’s most effective business leaders – as well as gamblers, hostage negotiators, screenwriters, and others – and distilled their insights into 10 big ideas that smart business people can apply today, immediately, to improve their businesses, careers, and lives.
THERE IS NO "ONE SIZE FITS ALL" APPROACH - BECAUSE NOTHING REPLACES RESEARCH.
Combining a storyteller’s passion with over 25 years of experience as a senior marketing executive and consultant, Denny's keynotes do more than just entertain. Every keynote starts with deep pre-event interviews - a full discovery process - that uncover your biggest challenges, which are then matched to timely, insightful case studies, providing an on-target conference keynote designed to provoke insight and action.
Stephen's newest book, Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World, is based on five years of global research and presents a modern-day blueprint for leaders competing for attention and trust in a technologically immersed age.
“He recently spoke at our North American Sales Conference, inspiring a strong sense of belief that Vibram would not only transform it’s business, but help re-shape our industry.”
-Tony Post, CEO, Vibram USA
His 2011 book, Killing Giants: 10 Strategies to Topple the Goliath In Your Industry, is a deep dive into how smaller, nimbler brands out-maneuver the giants they face in the marketplace. Hailed as one of the “10 Books You Have to Read” by Advertising Age, Killing Giants explores how over 30 brands from 13 countries, from the townships of South Africa to Silicon Valley to Brazil to elsewhere, leveraged any one of ten big strategies to not just survive, but thrive in true “red ocean” conditions. This is a big part of how we create Giant Killers.